The Social Medicine Consortium is a group of universities and organizations committed to addressing some of the worlds greatest health crises. They were looking to create promotional materials for their annual conference centered around the contemporary practice of Social medicine. As they’re organization was expanding, they were also looking to re-vamp their brand.
Moving from a rather corporate and slightly over worked brand, the goal was to create an identity that captured their disciplinary approach to health issues while keeping the brand lively, impactful and professional.