Principles of Economics

Illustration + Print Design 

Art Direction credit to Debra Morton Hoyt


Done for W.W Norton in the year 2018

The 3rd edition of the Principles of Economics series expands on its effort to create an accessible and relatable path towards understanding economics. Norton wanted to realize what was in the text - deep, efficient communication of Economic processes and concepts - in the books cover, all while creating an inviting and playful energy that enticed students to pick it up and enjoy its contents. 

You can find the book for purchase here

 

Using Format