Bicester Village Shopping Collection
Brand Identity + Print Design
Art Direction credit to Julia Rush
Done London, England in the year 2018
Bicester Village is the crown jewel in Value Retail's set of luxury outlet shopping malls that stretch from London to Shanghai. With their eye on the future and a new generation of shoppers, they wanted to see ways in which they could update all their branding without losing their identity completely. I spent 3 months in their Bicester office putting together a re-vamped approach to their brand.
Each of their locations embraces the culture and architecture of its location, creating these villages unique to its surroundings. Embracing this unique approach to their developments, I built a flexible brand that could operate as a unified whole while still allowing giving each village it's own unique icon that embraced it's particular style. I maintained their original font while updating the word mark to fit the new contemporary aesthetic. The color palette is warm and inviting, helping to show off everything the Bicester Village Shopping Collection has to explore.
